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Product Line Launch & Brand Universe

ECO STYLE Gel Booster Line

Led an end-to-end brand expansion by developing packaging and advertising assets for a new product line.

Aethel Cosmetics hero overview

1. Overview & Concept

Client ECO STYLE
Role Lead Graphic Designer
Year 2023
Deliverables Packaging, Photography, Ads

Successfully developed packaging and launched a new product line for ECO STYLE, which involved selecting cohesive theme colors and establishing a distinct design language tailored to a tube substrate.

The project resulted in a successful product line launch for ECO STYLE, earning placement in major retail stores.

2. Packaging Design

Overcame key design challenges by creating a distinct product line that seamlessly aligned with the core styling gel brand language.

Packaging structure and label detail
Packaging structure and label detail
Packaging structure and label detail
Packaging structure and label detail

3. Marketing & Print Ad

Designed visual assets to clearly communicate product features and how the product works.

Magazine ad layout preview
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